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After taking home five Palme d'Ors in a row at Cannes, Neon has translated its second Croisette top prize, Anora, to an Oscar Best Picture win.

NEON CEO Tom Quinn has revealed that the production company's biggest competitor is not A24, as one might assume, but Netflix.

The 97th Academy Awards marked a celebration of independent film, with Neon's "Anora” claiming five Oscars, including for best film, lead actress and director.

Neon's CEO Tom Quinn told Variety that their promotional strategy for Anora was aimed at Gen Z and homemade enthusiasts, not traditional critics and tastemakers. As part of this strategy, a one-day-only pop-up shop selling Anora merchandise was established in November in an auto repair yard's parking lot on Melrose Avenue in Los Angeles.

Quinn also thought A24 would be the studio’s biggest competitor when it started out, but that wasn’t the case; somewhat surprisingly, it turned out to be Netflix. “They desperately tried to beat us to buy I,

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