Bud Light had one of the worst years of its existence as it faced a massive boycott and lost its spot as the top-selling beer ...

Former Anheuser-Busch President of Operations Anson Frericks details the lasting impact from Bud Light's partnership with ...

Bud Light's newest Super Bowl commercial spotlights Post Malone, Shane GIllis and Peyton Manning as 'Big Men of Cul-de-Sac ...

Here are the beer brands plugging this year's Super Bowl. The post Big beer is once again betting on the Super Bowl appeared ...

Busch's Bud Light revealed former NFL quarterback Colin Kaepernick as its new brand ambassador, contrary to online discussion ...

Watch Bud Light's Super Bowl 59 commercial, premiering online exclusively at USA TODAY, starring Post Malone, Shane Gillis ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The beer brand — still seeking to return to the top of the beer sales charts — hopes it has a winning strategy with its 'Big Men on Cul-De-Sac' campaign.

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...

On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors. The popular beer, which has been a staple of Super Bowl ...

The “Big Man” ad aims to be a throwback to classic Budweiser campaigns. The Bud Light Frogs, “Wassup” guys, Puppy Bowl, and ...

Bud Light, the NFL’s official beer, is giving a comedic, Dad-vibe spin to its Super Bowl LIX spot. The 60-second spot, made with agency Anomaly, is called “BMOC,” or “Big Man on Cul-De-Sac,” and ...