Coca-Cola makes health pivot, introduces prebiotic-infused drinks
According to Coca-Cola, the Simply Pop lineup of infused sodas includes Vitamin C, six grams of prebiotic fiber and zinc.
Target, Coca-Cola and more are the subject of ongoing boycotts. Here's a recap of why.
Coca-Cola, Amazon, and Target are among the companies that have been subject to boycotts and are finding audiences on social ...
Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...
Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi
It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...
Coca-Cola enters booming $820 million prebiotic soda market with launch of Simply Pop
Coca-Cola launches Simply Pop following reports in early 2024 that it had been exploring an acquisition of start-up Poppi.
Coca-Cola (NYSE:KO) Rolls Out Simply Pop, a New Prebiotic Soda
Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like ...
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...
Gut check: Coca-Cola introduces new prebiotic brand to take on Poppi and Olipop
The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, ...
Coca-Cola Bets Big on Gut Health With Its Own Line of Prebiotic Sodas
Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The ...
Coca-Cola joins prebiotic soda game with Simply Pop
ATLANTA — Atlanta-based Coca-Cola is the latest company to join the trend of sodas marketed for their health benefits. On ...
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Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...