Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

Dell is well-known for its diverse lineup of reliable laptops, but with so many options to choose from, it can be hard to ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.

The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max. Dell executives said Apple didn't own the words ... Alienware. "Your branding sounds a lot like ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

Dell is ditching its old naming system for PC products. The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max. Dell executives said Apple didn't own the ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...