Looking for the ultimate lash upgrade? Benefit Cosmetics has become a go-to brand for makeup lovers seeking that perfect flutter.

A tried-and-tested honest review of Lashify's DIY lash extension system with before and after photos and everything you need to know to get started.

National lashes day is a celebration of one of the most prominent features of the eyes - eyelashes! This day is an ...

If you’re still not over Miley Cyrus’ gravity-defying bouffant from last year’s Grammys, then it’s likely you were ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The former glamour model, 45, has gone under the knife for a long list of procedures, most recently jetting to Turkey to have ...

Meet the new Bomba Mascara from Adah Lazorgan—featuring an innovative and unique formula that creates a perfect lash look ... product is available in three different shades.

Many women are surprised to find that the color of their hair changes, the waviness goes from straight to curly or vice versa, or has a different texture than before. This holds true not only for hair ...

From wispy length to bold volume, discover the mascaras and wands that will take your lashes to the next level – no falsies ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.