Pakistan’s national airline says that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

Pakistan's flag carrier has drawn widespread criticism for putting out an advertisement that showed a plane flying towards the Eiffel Tower. The ad was meant to promote the resumption of Pakistan International Airlines' flights to the French capital and had the caption "Paris, we're coming today".

Pakistan's national airline said that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

Pakistan's national airline has apologised for the advertisement, which is still online more than a week after it was first posted.

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

Pakistan’s national airline has come under fire for a “tone deaf” advert that appears to show a plane flying into the Eiffel Tower.