On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

Gen Z might put more pressure on itself than older coworkers. A survey conducted by Empower found that Gen Zers define ...

From maths hacks to mental health tips, social media is reshaping how we learn—but in the age of rampant misinformation, can ...

I was the one who brought my family back to Sunday Mass because they were the reason I stopped going in the first place.” ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

TikTok was gone for 14 hours. That’s just about the length of a nonstop flight from Hawaii to New York, or a teenager’s ...

Influencer Kristina Dunn credited the incoming president with returning the app to the web, saying "he is the reason TikTok ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. TikTok has had an eventful ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?

If the U.S. government truly cared about protecting Americans’ privacy, it would pass robust data privacy laws—not ban a ...

Madison's theory about the generations went viral on TikTok, leading many social-media users to hail her logic.