Learn how to spot truly sustainable products and avoid misleading eco-claims. Get the facts on genuine sustainability vs.

The brief return of load-shedding has presented business with a golden opportunity to alert consumers to the environmental ...

Citations: Chernev, Alexander, Sean Blair, Ulf Bockenholt. 2024. Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products.

Consumer environmental awareness is at an all-time high, and more brands than ever before are embracing sustainable and environmentally friendly marketing practices to sway their customers. In short, ...

The ingenious strategy of Google 'Red light, Green light,' epitomizes viral marketing — it is simple yet effective while merging entertainment and technology around the time that Squid Game ...