A popular professional camera, like the Sony A7R, is much larger. But it looks tiny compared to Hasselblad's sensor. Rudnickas: When medium-format technology transitioned from analog to digital ...

In terms of professional cameras, Hasselblad need no introduction ... The cost levels have been very high, especially with the medium format digital bodies and lenses, but now there are options ...

Want to shoot macro shots on your Hasselblad, but don't own the 120mm Macro lens? Now you can achieve macro with any XCD lens ...

The standard version of the Hasselblad X2D 100C body is priced ... Overall, the X2D 100C proves itself to be a fine medium format mirrorless camera that is well worthy of serious consideration ...