Legendary Pictures has announced 193, a new joint venture for international independent features, run by Patrick Wachsberger ...

Ah, Valentine’s Day. A day of (or rather known for its) grand romantic gestures, heart-shaped every-freaking-thing, and… some ...

To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

Meanwhile, outdated marketing tactics—such as superficial urgency and fear-based messaging focused solely on features and benefits instead of connecting with customers' deeper sense of self ...

Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). The book introduces a revolutionary four-step framework to transform how businesses engage ...

Legendary’s Chief Marketing & Commercial Officer Blair Rich will oversee the marketing for its 193 projects. The newly-minted outfit says it will have a presence at the major sales markets but it’s ...

Legendary’s Chief Marketing & Commercial Officer Blair Rich will drive marketing for 193 projects and will use “innovative marketing and data analysis technologies”. 193 is one of several ...

The North Dakota Department of Commerce Tourism and Marketing Division is asking for the public’s input on two design options ...

The joint venture, titled 193, will be co-owned by Legendary and produce its own slate of films to sell as well as rep global distribution rights for titles. By Erik Hayden Executive Editor ...