Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Donald Trump's cryptocurrency was the largest meme coin on the Solana network by market cap at 10:35 a.m. London time, according to data from CoinGecko, with Melania Trump's token

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

Donald Trump’s launch of his meme coin — coupled with low public understanding of crypto assets — could lead to financial losses from risky and speculative investments.

Hours before the second inauguration of president-elect Donald Trump, incoming first lady Melania Trump has launched her own cryptocurrency. “The Official Melania Meme is live! You can buy $MELANIA now,” Ms Trump posted on X in the early hours of Monday.

President Donald Trump’s inaugural committee received millions of dollars in donations from firms in the cryptocurrency industry that’s already seeing special attention from his administration, new disclosures show.