Anthony Edwards doesn’t consider himself a superstar.

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

It would be more fitting if Antoine Dupont’s matchday kit included a mask and cape – or even a crown. Rugby’s superhero and ...

NFL players must wear cleats that are black, white, or an official team color. Jalen Hurts has been fined already this season for wearing mismatched Jordan cleats. Tonight, in the Super Bowl, Hurts is ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In the late 1990s, the label combined running and training shoes with the cult favorite Trunner line. More recently, it's ...

Marcus Jordan, son of basketball legend Michael Jordan, has pled not guilty to DUI charges after his Lamborghini got stuck on train tracks in Florida. Officers detected signs of intoxication and ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Buyers have rated these shoes 4.9 stars out of five. "I love my new shoes. They're stylish and comfortable, and they met my ...

MORE: Why Nike logo was crossed off on Jalen Hurts' pregame Super Bowl Air Jordans Hurts drew attention in more ways than one on Sunday night, and when the final buzzer sounded and confetti ...

This as-told-to essay is based on a conversation with real-estate agent Kofi Nartey 49, who was one of the listing agents for Michael ... buyers a pair of each Jordan shoe that had come out ...