A vintage video showing Michael Jordan tying his Air Jordan 1 sneakers before the 1985 NBA All-Star Game is going viral ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Alcaraz definitely wore the shirt on purpose. It is all a white t-shirt with a picture of Jordan's hands holding up his six NBA Championship rings. Best of all, fans can easily buy the shirt online.

Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...

Despite his affinity and respect for Michael Jordan, Deion Sanders never wanted to wear Air Jordan and wanted his own ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

The shoe is called the Shai 001, so Shai should be involved,” the Oklahoma City Thunder star tells GQ of his new Converse ...

Attending a Michael Kors pre-show press conference is always a treat. Not only does Kors present the concepts, details, and materials behind his latest collection, thus getting beyond their face ...

Drake released a new album with Partynextdoor and references his “rap beef” with Kendrick Lamar on the song “Gimme a Hug.” It ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.