As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.

The ad, Nike's first Super Bowl commercial since 1998's 'Swoosh This,' featured top female athletes like Caitlin Clark , Jordan Chiles, and Sha'Carri Richardson.

Just as the NBA prepares for its long-awaited return to the Asian giant after a six-year absence, allegations of forced ...

A'ja WIlson's favorite Olympian Bam Adebayo rocked the WNBA MVP's signature Nike sneaker for the Miami Heat's showdown with ...

He wants to be one of those guys who goes and wins an Olympic gold medal ... Briggs/Getty Images Wembanyama currently has deals with Nike and the French luxury fashion brand Louis Vuitton ...

Last year's Paris Olympics may have been a resounding success ... Tower set into the back while the front of the medal depicts Nike, the Greek goddess of victory. She would not be impressed.

All that glitters is not gold — and, as some athletes who competed in the Paris Olympics are finding out, even gold can lose its luster. Since the 2024 Olympic Games last August, some Olympians ...

By Tariq Panja and Liz Alderman Tariq Panja and Liz Alderman covered the business of the Paris Olympics, and the role of companies like LVMH. Rarely in Olympic history had a single company been as ...

Kassidy Cook and Sarah Bacon teamed up in Paris (“Team Cook ... Instead the women dressed up in their uniforms and took pictures with other athletes in the Olympic Village.

The flame-free Olympic balloon tethered to a cauldron that was an iconic symbol of last summer's Games in Paris is to return to the French capital every year up until the next edition in Los ...

one of the Paris Olympics ‘ most admired attractions, would float in the skies over the French capital every summer until the 2028 Los Angeles Games. Macron said the cauldron “will be back ...

In December, Olympians Clément Secchi and Yohann Ndoye-Brouard, bronze medalists at Paris 2024, shared photos of the condition of their medals Credit: Clement Secchi/Yohann Ndoye-Brouard Olympic ...