Branding - This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...