Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Shoestring budgets are all too common for SMBs ...

After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine. CoverGirl's new mascara helps lift lashes while ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Makeup! We reached out to four pros across the country for their thoughts on the trends we'll be seeing on our social feeds and IRL. Spoiler alert: we'll be taking a trip back to the '90s and '00s.

Courtesy of Jackie Sands-Kirchner When Victoria Jackson walked into a boardroom full of men in the mid-'80s to convince them she could sell her makeup line, Victoria Jackson Cosmetics, on TV ...

If you buy something, we may earn an affiliate commission. The “skinification” of makeup makes sense considering skin care is more abundant and lucrative than ever. According to Straits ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...