Tim C., in the latest of many Severance promos for Apple TV+. Cook’s, I mean C.’s, acting chops just might top what we saw in the Mother Nature short before the iPhone 15 event in 2023.

Apple broke streaming records with its second season of "Severance." Key marketing efforts may have helped with the viewership and member signups.

A report suggests it could be a new iPhone SE. Apple shares rose by 2% after the announcement. Tim Cook on Thursday announced that a new addition to the Apple family tree would arrive next week.

In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure ...

In a post on X on Thursday, Apple CEO Tim Cook says that Wednesday ... Expect to hear it in an ad, though. For the past two iterations, Apple's iPhone SE has maintained a dated look, with thick ...

Sources familiar with Apple's plans suggest that the new SE model could incorporate the company's latest A18 chip, alongside ...

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook’s “severed” self grinned mischievously, walking the long white hallways to meet Mr. Seth Milchick ...