Dr Yogesh Lakhani, CMD, Bright Outdoor Media Limited on how aspirations and affluence are writing the next chapter of ...

Today, outdoor means billboards; but it also means street furniture and transit advertising . . . as well as other alternate formats” (OAAA, “Facts and Figures,” 2003). Technological advances have ...

With rotating content capabilities, electronic billboards allow multiple advertisers to share space through quickly changing messages, a feature not possible with traditional billboards.

Traditional advertisements are usually on billboards, magazines, flyers, newspapers, TV, radio, and other forms of mass media. If the companies running ads are situated in a location too far from ...

After all, OOH channels, such as traditional billboards, are omnipresent in the real world, with figures suggesting that 70% of customers regularly see and interact with them. Traditional billboards ...