Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Stella Artois has made a return to the Super Bowl with a campaign starring new global ambassador David Beckham alongside Matt ...

A new family dynamic between David Beckham and Matt Damon kicks off in Super Bowl LIX. The two play long-lost twins who bond ...

One alcohol company was dominant in Super Bowl ads for three whole decades. So, why did it finally decide to step aside from ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Grocery stores are stocking up on chicken wings, nachos and soda. Consumers are shopping early and spending more while companies are breaking records on ad spend. And for many viewers, the Chief's ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Squarespace has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled ‘A ...

Here are the seven best 2025 Super Bowl ads you can watch right now: Will you have what she’s having? “When Harry Met Sally” ...