By Carly Thomas Associate Editor It seems like not everyone cares that Buddy the Elf may be going through a midlife crisis. In December, Will Ferrell went viral after he was seen dressed up as his ...

Uncertainty around TikTok, tariffs, and social media trends makes ELF's future growth unpredictable ... As e.l.f. will grow more slowly from now on, I do not consider the average to be an ...

At ELF Publishing, we believe that these stories are a national treasure that deserves to be shared with the world. Through our strategic partnership with the UAE Media Council, we seek to achieve ...

Will Ferrell recently told People magazine that some of his fans were not too thrilled with his decision to revive Buddy the Elf as a grizzled drinker and smoker. The comedian went viral on social ...

ELF's marketing strategy targets Gen Z and Millennials ... the high quality offered to the customers. This innovation might not be the classical disruptive term, but it is still strong enough ...

This is by far the best episode of the show. It's not that this episode does impressive things, but it was clever in a few places. Am I going crazy, or did it feel like they severely downplayed a ...

Will Ferrell knows he ruffled some feathers with his surprise appearance as Buddy the Elf at an NHL game in December ... “Some people were not too happy, though,” Ferrell tells PEOPLE.