Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

The practice of business strategy is often said to have begun with Michael Porter’s 1979 HBR article, “How Competitive Forces Shape Strategy.” The article opened with the fateful sentence ...

Porter's next book on strategy, focusing on these ideas, is nearing completion. Michael Porter and Anita McGahan are completing ... Based on large new database on the profitability of U.S. business ...

In the last 50 years, purchasing has transformed from a transactional role into one that’s more strategic, aligned with ...

Disney's strategy emphasizes market share growth initially, followed by profitability increases, and then profitable growth.