It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about ...

Fashion has always been a reflection of the times, and with each new generation comes a set of preferences and trends that ...

Riyadh, January 28, 2025, SPA -- The Saudi Fashion Commission, in collaboration with the global luxury group Kering, announced yesterday the winners of the inaugural "Kering Generation Award X Saudi ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation ... Ate/eat: Done very well, often regarding clothing. e.g.: "You ate that outfit." ...

Chinese actress Zhao Lusi’s fans were moved to tears after watching a video of her relearning to walk as she undergoes rehabilitation for dissociative disorder. A vlog documenting Zhao’s first month ...

Max Fashion’s latest campaign, #IYKYDK (If You Know, You Don’t Know), challenges these misconceptions head-on, flipping the narrative to showcase what Gen Z truly stands for: self-expression ...

"This campaign isn’t just about fashion—it’s about rewriting the conversation around Gen Z. They are not a monolith; they cannot be categorized into a single aesthetic, a predictable mindset ...

On Thursday, January 30, Chinese actress Zhao Lusi released a post on the Chinese community platform, Weibo. She talked about the reason behind her documenting her recovery journey post her ...

Globally, 80 percent of Gen Z shoppers feel they are exposed to more brands and ads than any other generation, and perhaps it is this exposure that pushes them away. Gen Zs continue to be the primary ...

As part of the great fashion circle of life, denim trends come and go. What was once the height of fashion will one day become cheugy before surging back to the top of the TikTok trending video ...

Younger consumers, especially Gen Z, are drawn to authenticity, purpose and brands that reflect their own values. Take New Balance, for example. What was once a “dad shoe” brand, has now transformed ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as their fingers scrolling on TikTok. Say hello to Gen Alpha, the kids born ...