The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Elon Musk has ridiculed Jaguar after the British carmaker's cryptic new promotional video sparked online mockery. The company ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

As Jaguar unveiled their bold new rebrand, netizens including Elon Musk are expressing their distaste about the more ‘woke’ ...

" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

Jaguar unveils a bold rebrand with a new logo, prancing "leaper" design, and slogans like "Delete Ordinary," embracing ...