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The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’ ...

The URL on the "Wicked" dolls just says "wicked," which brings up an age verification message and some extremely explicit ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...