The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging ...