The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
A 21-year-old broadcast television station licensee of properties in six markets across the eastern U.S. — all operated ...
Nielsen today announced an expanded multi-year agreement for local TV measurement with American Spirit Media, based in Charlotte, N.C. American Spirit has chosen Nielsen as its exclusive measurement ...
NEW YORK — It’s been discussed in radio industry circles for months. Now, Nielsen has officially revealed that, beginning in ...
Nicky Catsburg will return to LMP2 competition, joining Nielsen Racing’s single-car Oreca 07 Gibson effort for the six-round ...
After the premiere of Season 3, The Lincoln Lawyer hit the No. 1 spot on Nielsen's Top 10 streaming overall list ...