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Paramount may drop Nielsen ratings in Oct., report says
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made with Nielsen data for Paramount inventory, including CBS, Nickelodeon and Paramount+,
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk.
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
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6h
Paramount Global (NASDAQ:PARA) to Leave Nielsen Ratings System
Unless something fairly major happens in the next few hours, entertainment giant Paramount Global (PARA) will be ditching the ...
MrWeb
1d
Paramount Has 'No Deal on Nielsen Ratings from Tomorrow'
Media group
Paramount
Global has indicated to staff that it may fail to reach a TV ratings agreement with
Nielsen
, ...
3d
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
3d
Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party ...
Nielsen
7d
Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen’s August Media Distributor Gauge
NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.
7d
Connie Nielsen breaks down her emotional return to the Colosseum in 'insane' “Gladiator II”
Gladiator II star Connie Nielsen says the upcoming film "looks insane " — or so she's heard. The actress, 59, hasn't actually ...
5d
NBCUniversal Vaults to No. 1 Among TV Distributors for August
The 13.4 percent of all TV use for NBCUniversal in August is the highest share to date in Nielsen’s Media Distributor Gauge, ...
7d
Paul Mescal, Denzel Washington and Pedro Pascal star in new 'Gladiator II' trailer
Paul Mescal, Denzel Washington and Pedro Pascal star in a brand-new trailer for 'Gladiator II," a sequel to Ridley Scott's ...
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