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Paramount may drop Nielsen ratings in Oct., report says
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made with Nielsen data for Paramount inventory, including CBS, Nickelodeon and Paramount+,
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk.
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
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Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
2d
Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party ...
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Paramount (NASDAQ:PARA) Layoff Fallout Continues
The Paramount ($PARA) layoffs hit the entertainment giant hard, and another bit of news has come to light about what this ...
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1mon
Nielsen Streaming Top 10: ‘The Union’ Debuts as No. 3 Most-Streamed Title of the Week
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Streaming Top 10: 'Rings of Power' Takes Second Place With 1.2 Billion Minutes Watched as 'Prison ...
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NBCUniversal Vaults to No. 1 Among TV Distributors for August
The 13.4 percent of all TV use for NBCUniversal in August is the highest share to date in Nielsen’s Media Distributor Gauge, ...
TV Technology
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Paris Olympics Boosts NBCU to Top of Nielsen’s August Media Distributor Rankings
NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV ...
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Connie Nielsen breaks down her emotional return to the Colosseum in 'insane' “Gladiator II”
Gladiator II star Connie Nielsen says the upcoming film "looks insane " — or so she's heard. The actress, 59, hasn't actually ...
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Paul Mescal, Denzel Washington and Pedro Pascal star in new 'Gladiator II' trailer
Paul Mescal, Denzel Washington and Pedro Pascal star in a brand-new trailer for 'Gladiator II," a sequel to Ridley Scott's ...
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