The artificial intelligence search company is raising $500 million in its fourth funding round this year.

Generative artificial intelligence search startup Perplexity AI Inc. reportedly is finalizing the details of a mammoth new funding round that would increase its valuation to a cool $9 billion.

Perplexity AI faces competition and controversy. Perplexity AI is not the only player in the game, as it competes with tech giants such as Google and OpenAI, the parent company of

Perplexity is raising new investment that would value the search startup at $9 billion, a source familiar with the matter said on Tuesday, a sign of heightened investor enthusiasm around artificial intelligence companies.