Samuel L. Jackson surprised viewers as the first face to light up the Super Bowl 2025 halftime show, introducing himself as "your Uncle Sam" and issuing commands to the rebellious rapper.

Samuel L. Jackon's Super Bowl LIX cameo was a full-circle moment reflecting his lifelong commitment to social commentary and change.

In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

Uncle Sam — aka Samuel L. Jackson — nearly stole the Super Bowl halftime show. The “Pulp Fiction” actor was Kendrick Lamar’s special guest during the Super Bowl halftime show. Dressed in patriotic red, white and blue, Jackson introduced the show, exclaiming “this is the great American game.”

Since Lamar was announced as the Super Bowl's halftime performer, there has been a heavy American theme. Uncle Sam is commonly used as a human personification of the country and bringing in one of the world's most famous Sam's to play the role was an intentional choice from Lamar.

SZA was on hand to perform "Luther" and "All the Stars" in a medley viewers applauded as "incredible" The post Kendrick Lamar Calls Out Drake ‘Not Like Us’ Lawsuit, Casts Samuel L. Jackson as Uncle Sam in Super Bowl Halftime Show | Video appeared first on TheWrap.

Spike Lee dug Kendrick Lamar's Super Bowl LIX halftime show, and he especially liked what he (and others) saw as an homage to his 2015 film "Chi-Raq." Lamar cast Samuel L. Jackson as Uncle Sam in his 2025 halftime performance;

The multi-award-winning actor appeared to brush off criticism over Kendrick Lamar's Super Bowl Half Time show by sharing his 'dopest' backstage moment

I’m not sure when else you’d see a Pulitzer Prize winner performing the halftime show at Super Bowl LIV, but 2025 owes us one, apparently. And so, Kendrick Lamar (who also won five Grammys at last week’s ceremony) hit the stage along with “unexpected” guest SZA — to perform 15 minutes of his biggest hits as the Philadelphia Eagles and Kansas City Chiefs hit their locker rooms to prepare for the second half.

Kendrick Lamar teased a big surprise for his Super Bowl LIX halftime show, and that included the show being introduced and narrated in parts by Samuel L. Jackson. Jackson appeared in character as 'Uncle Sam.' He sported a blue coat and patriotic tophat, donning a red, white, and blue ensemble similar to the historic U.S. Army recruiting ads.