Leading the launch of the ‘Made in Saudi’ programme, a national initiative under the patronage of HRH Prince Mohammed bin ...

IFZA's Adam Taylor writes on the crucial balance between empathy, intuition and creativity when using data at work.

Impact BBDO Group's Ghassan Kassabji discusses Steve Jobs' legacy of simplicity, focus, and clarity days before Jobs' death ...

WARC Strategy's Lena Roland said, “Our annual report is a temperature check for how strategists feel about the state of the ...

Across the marketing industry we know how to talk a good game on DEI and other key topics. It’s what we do, right? It’s in ...

The Kingdom’s ambitious blueprint for economic and social reform emphasises the importance of a vibrant and diverse culture, ...

A Jack Morton report reveals consumers prefer to exchange data for an AI-driven brand experience than for cash or other goods ...

Hicham Soubra will focus on production in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years ...

KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a ...

WHY ATTENTION IS THE CURRENCY OF TODAY. In today’s fast-paced world, where endless distractions compete for our focus, ...

Rawan Hussein has previously worked on projects such as Expo 2020 Dubai, Ford Motor Company, Nestlé, AlSafi Danone, Unilever, ...

Cheval Group's Girish Nathaney makes the case against omnichannel strategies for brands, arguing that a singular focus has ...