Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...

A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...

A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...