This Navratri, Badshah Masala celebrated the festival's vibrant colours through an Instagram contest and influencer collaboration. Here's a case study on it.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

As part of its World Heart Day celebrations, Aditya Birla Health Insurance (ABHI) has unveiled #LetsFaceIt, a month-long ...

By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views. Here's a ...

Varad R says that Gen Z is a discerning audience that can easily spot traditional ads. He suggests that brands should rethink festive campaigns as engaging and shareable.

Travel platforms share how they tailored marketing strategies to resonate with India’s festive travellers, focusing on themes like family reunions and stress relief.

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make ...

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

With Diwali comes a flood of memories; a blend of tradition and celebration that’s evolved alongside me. Growing up, Diwali meant school was out, friends were over, and firecrackers were calling. I ...

With Diwali celebrations in full swing, brands are seizing the festive fervour with campaigns that strike a balance between traditional and digital channels, reflecting a shift towards tech-driven and ...