Today, Access Advance announced the launch of its Video Distribution Patent (VDP) Pool, a comprehensive licensing program for streaming content encoded with HEVC, VVC, AV1, and VP9 codecs. The pool ...

In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday ...

One common complaint about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're ...

At CES 2025, Disney reported their new global ad tech stack has deliver to 157 million global active ad viewers on Disney+, Hulu and ESPN+ and this wouldn't be at all possible, without the support of ...

CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES ...

Leschinsky explains that C2PA emerged in response to "a growing demand by the market to be able to cryptographically prove that certain content is coming from a certain content owner or from a certain ...

This webinar provides the roadmaps, the strategies, and most importantly, the real-world applications you can use today to ...

Pelliccione emphasizes the importance of protecting data for minority groups, particularly the LGBTQ community, especially in light of the new incoming and highly regressive US administration. Because ...

FAST (free ad-supported streaming TV) isn’t new at this point. It’s an acronym that describes a newer type of free and ad-supported streaming video that is linearly scheduled with content typically ...