Sugar Cosmetics CEO Vineeta Singh opens event at LPU
The 5th Edition of the Indian Entrepreneurship Conclave 2025 (IECON’25) kicked off at Lovely Professional University (LPU) with Vineeta Singh, CEO of Sugar Cosmetics and Shark Tank India judge, as the ...
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Influencers anxious, but are brands pulling back post India’s Got Latent?
Instead of cutting back on influencer marketing, brands are recalibrating and aligning with content creators who foster real ...
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The New Milk Makeup Skin Tint Is Worth the TikTok Hype
Read more about our Product Review Guidelines here. In all my years of wearing makeup, I've always used foundation. But on ...
The Deeper Meaning Behind TikTok's "Conservative Girl" Makeup Trend
But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...
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Starch might impact your oral health—depending on your DNA
Cornell researchers found that genetic variation in AMY1, a starch-digesting gene, alters oral bacteria composition, ...
Pat McGrath Labs x Candy Crush Saga’s Dazzling Makeup Collab Comes With a $10K Surprise
Candy Crush x Pat McGrath Labs Dive into a sugar-spun beauty frenzy with the new Candy Crush Saga x Pat McGrath Labs ...
Best Sugar lipsticks for long-lasting matte finish; Top picks and recommendations
Discover the top sugar lipsticks that offer long-lasting matte finish and vibrant colors. Compare their features, pros, and ...
Oral microbiome dictates starch's effect on cavities, study finds
It's common knowledge that sugar causes cavities, but new research provides evidence that—depending on your genetic ...
"He Tried To Substitute This With Vagisil": 21 Times Men On Delivery Apps Proved They Have No Idea How To Grocery Shop
4."I ordered oat milk, and he replaced it with a massive container of heavy cream. I asked if there were any other ...