The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

The parent company will be renamed Eternal and comprise four major businesses as of now - Zomato, Blinkit, District, and Hyperpure.

Zomato's parent company has been rebranded to Eternal Ltd, sparking online discussion and speculation about the future of its services. CEO Deepinder Goyal explained the rebranding differentiates the parent organization from its individual brands like Zomato and Blinkit,

Zomato is no more, at least in name since the food delivery giant just announced its official rebranding to Eternal Ltd sparking a flurry of reactions; read

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.